Wael Gharbi

I am a professional digital marketer and business development consultant, specializing in market research, digital strategy, and lead generation. With experience across various sectors, I help businesses grow by identifying opportunities and creating effective marketing strategies.

What I do

Digital Strategy

Digital Strategy

I design and execute cross-platform social media campaigns, develop engaging content, and create visually compelling designs to drive brand awareness and boost audience engagement.

Automation & Lead Generation

Automation & Lead Generation

Crafting optimized lead generation funnels through advanced automation techniques to streamline workflows and capture high-quality leads via native advertising, social media, email marketing, and more.

Market Intelligence & Research

Market Intelligence & Research

I conduct comprehensive market research, analyzing consumer behavior, competitive landscapes, and industry trends. This informs data-driven marketing strategies and uncovers growth opportunities.

Business Performance Analysis

Business Performance Analysis

I perform in-depth business analysis to evaluate operational efficiency, assess market positioning, and optimize strategy. This includes identifying gaps, improving workflows, and enhancing profitability through strategic insights.

Portfolio

FX Lead Generation – Alramz

FX Lead Generation – Alramz

Lead Generation
Market Researcher – Zina Technology

Market Researcher – Zina Technology

Business Analysis
Marketing Consultant – Awake Loka

Marketing Consultant – Awake Loka

Digital Marketing
FX Lead Generation – Daman Market

FX Lead Generation – Daman Market

Lead Generation
Lead Generation – Kıztaşı PoliKliniği

Lead Generation – Kıztaşı PoliKliniği

Lead Generation
Paid Ads Specialist – SCK Representation

Paid Ads Specialist – SCK Representation

Digital Marketing
B2B Marketing Specialist – FUME KSA

B2B Marketing Specialist – FUME KSA

Digital Marketing, Lead Generation
Digial Marketing Manager –  Dr. Ghaith Kazkaz Clinic

Digial Marketing Manager – Dr. Ghaith Kazkaz Clinic

Digital Marketing, Lead Generation
B2B Marketing Specialist – Dummy Vapes

B2B Marketing Specialist – Dummy Vapes

Business Analysis, Digital Marketing

Resume

Experiences

2022-2023
SRMED Deutschland GmbH

MARKETING MANAGER & MARKET ANALYST

Developed and analyzed market data and trends while generating qualified leads through email marketing campaigns and paid ads and implemented an automation system to optimize the sales process.
2020-2021
Lady Bio

Head of Marketing

Conceived and executed digital marketing campaigns while analyzing performance data to optimize results. Created and developed promotional content alongside various marketing materials.
2019-2020
Knooz FM

DIGITAL MANAGER & COLUMNIST

Led the creation and management of digital content for web and social media, ensuring alignment with brand strategy. Hosted live sports shows, co-produced a sports program, and coordinated with industry experts to enhance content quality.
2015-2017
Sousse FM

CONTENT CREATOR & COLUMNIST

Managed and executed social media strategies while creating digital content to engage and grow the audience. Hosted live sports segments, developed content for radio programs, and ensured consistent brand messaging across platforms.

Education

2024 - 2025
Unversity Paris-Saclay

MASTER IN INNOVATION, ENTREPRISE AND SOCEITY

2022-2023
ISTANBUL OKAN UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION

2018-2021
Institute of Higher Commercial Studies of Sousse

BACHELOR OF MARKETING

Skills

  • Lead Generation & Automation Pardot, ActiveCampaign, Salesforce, Zapier, HubSpot
  • Marketing Analysis Google Analytics, Ahrefs, Semrush, Mixpanel, Hotjar, Optimizely, GDS
  • Business Analysis Business Analysis Tools: Tableau, Power BI, Crunchbase, Looker. SAS, SPSS, Minitab
  • Creative & Web Tools Adobe Creative Cloud, Figma, WordPress, Shopify

Languages

English

100%

French

100%

Arabic

100%

Turkish

80%

Get in Touch

Email Address

contact@waelgharbi.com

Phone Number

+33 6 10 73 27 95