Full Stack Marketer
Business Developer
Wael Gharbi
I am a professional digital marketer and business development consultant, specializing in market research, digital strategy, and lead generation. With experience across various sectors, I help businesses grow by identifying opportunities and creating effective marketing strategies.
What I do
Digital Strategy
I design and execute cross-platform social media campaigns, develop engaging content, and create visually compelling designs to drive brand awareness and boost audience engagement.
Automation & Lead Generation
Crafting optimized lead generation funnels through advanced automation techniques to streamline workflows and capture high-quality leads via native advertising, social media, email marketing, and more.
Market Intelligence & Research
I conduct comprehensive market research, analyzing consumer behavior, competitive landscapes, and industry trends. This informs data-driven marketing strategies and uncovers growth opportunities.
Business Performance Analysis
I perform in-depth business analysis to evaluate operational efficiency, assess market positioning, and optimize strategy. This includes identifying gaps, improving workflows, and enhancing profitability through strategic insights.
Resume
Experiences
2022-2023
WAW LifestyleMARKETING MANAGER & MARKET ANALYST
2020-2021
Lady BioHead of Marketing
2019-2020
Knooz FMDIGITAL MANAGER & COLUMNIST
2016-2017
Sousse FMSOCIAL MANAGER & COLUMNIST
2015-2016
Sousse FMCONTENT CREATOR (Volunteer)
Education
2024 - 2025
Unversity Paris-SaclayMASTER IN INNOVATION, ENTREPRISE AND SOCEITY
2022-2023
ISTANBUL OKAN UNIVERSITYMASTER OF BUSINESS ADMINISTRATION
2018-2021
Institute of Higher Commercial Studies of SousseBACHELOR OF MARKETING
Skills
- Lead Generation & Automation Zapier, Marketo, Salesforce, HubSpot, Pardot, ActiveCampaign
- Marketing Analysis Google Analytics, Ahrefs, Semrush, Mixpanel, Hotjar, Optimizely, Brandwatch, Nvivo
- Design & Editing Adobe Creative Cloud, Sony Vegas, Figma, Canva
- Development & CMS Python, CSS, HTML, WordPress, Shopify
Languages
English
French
Arabic
Turkish
What stands out about Wael is his practical approach. He’s not just about theory—he’s hands-on, adaptable, and focused on results. Our marketing improved drastically thanks to his input.
Wael was instrumental in improving our marketing workflows. He introduced smart automation solutions that saved us time and effort, all while improving our overall campaign effectiveness.
Wael’s work really made a difference for us at Ladybio. He understands the bigger picture while still paying attention to the small details that make a campaign stand out. His content creation and strategy were a huge boost for our brand.
Wael quickly became a key asset to our team. His data-driven insights and lead generation strategies helped us see real, measurable growth. He has a great knack for identifying what works and optimizing it efficiently.
What stands out about Wael is his practical approach. He’s not just about theory—he’s hands-on, adaptable, and focused on results. Our marketing improved drastically thanks to his input.
Wael was instrumental in improving our marketing workflows. He introduced smart automation solutions that saved us time and effort, all while improving our overall campaign effectiveness.
Wael’s work really made a difference for us at Ladybio. He understands the bigger picture while still paying attention to the small details that make a campaign stand out. His content creation and strategy were a huge boost for our brand.
Wael quickly became a key asset to our team. His data-driven insights and lead generation strategies helped us see real, measurable growth. He has a great knack for identifying what works and optimizing it efficiently.
