1. Social Selling Effectiveness: 87% of sellers report that social selling has positively impacted their business, per HubSpot.
2. Sales Boost: 59% of sellers indicate their companies are experiencing higher sales via social media compared to prior years.
3. Multi-Channel Approach: Social selling isn’t a substitute for other sales channels, with 94% of social sellers also selling on websites or marketplaces.
4. Targeting Benefits: Over 50% of social sellers view audience targeting as a significant advantage.
5. User-Generated Content (UGC): 87% of companies confirm UGC drives sales, and 92% claim it increases brand visibility.
6. Influencer Impact: 25% of social media users have bought a product based on an influencer’s endorsement.
7. Community Engagement: 64% of social sellers find community interaction the most effective method for generating UGC, followed by rewards or discounts.
8. Platform Features: 45% of social sellers prioritize community-building features in social media platforms.
9. Revenue Growth: 61% of businesses engaged in social selling report growth in revenue.
10. Higher Conversion Rates: Social selling professionals close 40-50% more deals than those who don’t leverage this strategy.
11. Effective Sales Channels: According to HubSpot’s 2024 State of Sales report, social media ranks as the fourth most effective sales channel.
12. Outperformance: LinkedIn states that 78% of businesses using social selling perform better than those that do not.
13. Meeting Sales Quotas: Companies that focus on social selling are 51% more likely to meet their sales targets, according to LinkedIn.
14. LinkedIn Success: Sales reps with a high LinkedIn Social Selling Index (SSI) have 45% more sales opportunities than those without.
15. Conversion Boost: Audiences exposed to LinkedIn brand messaging are six times more likely to convert.
16. High-Value Deals: 31% of sales reps using social selling on LinkedIn report closing deals over $500,000 without meeting clients in person.

Social Commerce Stats

1. Facebook Dominance: Facebook remains the most trusted platform for social shopping and offers the best shopping experience.
2. YouTube Trust: YouTube ranks as the second-most trusted platform and offers the third-best shopping experience.
3. Instagram: Instagram holds third place in trust but second in the best shopping experience.
4. TikTok Growth: While less trusted overall, TikTok is highly favored by Gen Z for social commerce.
5. Conversion Rates: Engaging customers in Instagram DMs results in a 70% conversion rate.
6. Product Tagging: Instagram product tagging leads to a 37% boost in sales.
7. Pinterest Spend: Pinterest users spend 40% more per month compared to other platforms.
8. Facebook Purchasing Power: Around 1 million Facebook users make monthly purchases, and Facebook Shops boast 1 billion active users.
9. TikTok Influence: 92% of TikTok users report being influenced to make purchases after seeing ads on the platform.
10. Social Commerce Growth: Global social commerce sales are forecasted to hit $8.5 trillion by 2030.

Customer Engagement Stats

1. Social Media Reach: As of January 2024, 5.04 billion people use social media globally.
2. Self-Research Preference: 71% of consumers prefer gathering information independently when researching a product or service.
3. Pre-researched Buyers: 96% of sales professionals find that prospects have already done some research before their first interaction.
4. Social Media’s Role in B2B Decisions: 75% of B2B buyers use social media to inform their purchasing decisions.
5. LinkedIn Profiles Matter: In the U.S. and Canada, 42% of buyers check LinkedIn profiles before engaging with a seller.
6. Generational Social Searches: Social media is increasingly being used as a search engine, particularly among Gen Z (36%) and Millennials (22%).
7. Regional Preference for Social Selling: 34% of buyers in Australia, India, and Singapore want sellers to contact them through social media platforms.
8. Influencer Commerce: In a 2022 survey, 98% of consumers planned to make purchases via social shopping or influencer-driven commerce.
9. Gen X on Social Media: In early 2023, 46% of Gen Xers reported discovering new products through social media in the previous three months.
10. TikTok Research: 55% of TikTok users research new brands on the platform, with 38% interacting with brand content during product research.

Social Selling Adoption Stats

1. Lead Generation: 56% of sales professionals rely on social media to discover new prospects.
2. Self-service Tools: 64% of B2B sellers offer tools to guide customer decisions, with 85% stating it’s effective.
3. Performance Boost: 47% of salespeople providing self-service tools perform better than their peers.
4. Social Content for Sales: 31% of salespeople use social media content to enable sales.
5. High-Quality Leads: 33% of sales professionals find that social media provides the highest quality leads, on par with customer referrals.
6. Researching Prospects: 55% of salespeople use social media to research prospects, with LinkedIn leading the way.
7. Top Sales Platforms: LinkedIn, Facebook, WhatsApp, and X are the most frequently used platforms by sales professionals in North America.

Social Selling Best Practices

1. Top Prospecting Platforms: According to HubSpot’s 2024 State of Sales report, the most-used platforms for discovering new prospects are:
2. Facebook: 75%
3. Instagram: 51%
4. LinkedIn: 43%
5. YouTube: 41%
6. X: 38%
7. TikTok: 27%

1. Social Media for Marketing: The top platforms for social media marketing are Facebook, Instagram, YouTube, TikTok, X, and LinkedIn.
2. Big Spenders on TikTok: TikTok users spend 1.6 times more than non-TikTok users on purchases, according to a 2022 study.
3. B2B Sellers and LinkedIn: LinkedIn and Facebook are identified as the most effective platforms for B2B prospecting, as per HubSpot’s 2024 report.
4. Targeting Millennials: LinkedIn is especially useful for reaching millennial professionals, as 60% of users are aged 25-34.
5. Video Marketing ROI: Instagram provides the highest ROI for video content, followed by YouTube.
6. Social Shopping Features: The most popular social selling features include Instagram Shops (22%), Facebook Shops (22%), Instagram Live Shopping (19%), and Facebook Marketplace (17%).