B2B Marketing Specialist – Dummy Vapes

Dummy Vapes, the electronic cigarette brand endorsed by the renowned American rapper 6i9ine, has recently expanded its market reach into the GCC countries, aiming to capitalize on the growing demand for vape products in the region.

The company needed to penetrate the GCC market effectively and engage local retailers and distributors. Their primary challenge was creating culturally relevant marketing materials and launching a targeted email marketing campaign that could appeal to the GCC audience, particularly electronic cigarette shop owners.

As a freelancer, I worked closely with Dummy Vapes’ team to develop B2B marketing collateral, including detailed product sheets and data sheets tailored to the GCC market. I also managed an email marketing campaign aimed at reaching vape shop owners and distributors across the region, ensuring the materials aligned with local market preferences and regulations.