Marketing Consultant – Awake Loka

Awake Loka is a wellness brand specializing in meditation and yoga classes. Founded in May 2024, I joined for a 3-month freelance mission as the Head of Marketing to lead their digital strategy.

Awake Loka needed to establish a digital presence, build brand awareness, and start generating subscribers quickly. The challenge was implementing a cohesive strategy across platforms while preparing for the launch of their yoga and meditation classes.

We developed a robust marketing plan broken down into short and medium-term objectives. The strategy focused on social media growth, content creation, and lead generation. For the website, we opted for Wix, aligning with the employer's request for simplicity. Additionally, we listed the yoga and meditation classes on Mindbody, a leading marketplace for wellness services. SEO strategies, targeted email campaigns, and social media content were deployed to drive visibility and engagement.

Within 3 months, we successfully established the brand's visual identity and digital footprint. Awake Loka ranked on the first page in 4 out of the 10 target countries, and Instagram saw organic growth with 2,000 new followers without paid ads. By August, we launched the first set of classes, securing 37 initial subscribers. Further milestones are being achieved as the strategy evolves.